We are back with a Tips 4 Designers post. Today’s topic is e-mail newsletter marketing. Newsletters are a great way to get your message out to hundreds of people all at once. They are also an excellent way to build and maintain targeted audience groups. Let’s look at these ideas and how they can workRead more »

As a knitwear designer you are at a disadvantage. You probably don’t have a runway show to showcase your collection. And you probably don’t have a brick and mortar shop to display your designs. Your portfolio is likely Ravelry and your vehicle for sales are photographs. Because photographs are your main method of selling your product, they better beRead more »

“You die from exposure.” This is a saying you’ll often hear in the industry. And it’s true. Working for free doesn’t pay the bills. But does working for exposure have it’s place? Sure. Sometimes it’s worth it. But when? Writing Reviews and blogging are a great way to gain exposure for your brand without committingRead more »

Can you make a living as a designer? This is a hard question. The best way to make a living, in my opinion is to diversify your income. I’ve talked about this before, and I still believe this is the best way. Even many of the most famous designers are turning towards tangible goods toRead more »

Now that you’ve submitted your perfect proposal, you’re presented with a contract. Congratulations! If you’re like many designers you fire off a “yes!” right away regardless of the terms. But, did you know that you can negotiate? You don’t have to say “yes” to everything that’s offered. money The first thing most people think about isRead more »

Tech Editing, or technical editing, is something that has become a rather hot topic in the knit design world. When I first became a knitwear designer, I didn’t know what this was. Now, not a single pattern of mine gets published without being tech edited first. Just as a published piece of writing passes throughRead more »

As a knitwear designer you have probably heard the terms sample or test knitters. But what’s the difference? Is there a difference? Yes. Both have their uses but for different reasons. Designers Stephannie Tallent and Jen Lucas wrote about the differences on their blogs last week. Stephannie uses both and likes to use test knitters soRead more »

Last week we talked about crafting a Professional Proposal. But what happens after you spend hours creating what you think is the perfect design submission only to receive back the dreaded rejection letter? it’s not personal There are several ways to handle rejection. First, realize that rejection isn’t personal. Your design possibly didn’t fit the story, collection, orRead more »

Last time on Tips 4 Designers we talked about the pros and cons of Self-Publishing vs. Contracts. This week I’d like to talk about the main way to go about obtaining contracts, submitting a proposal. Before I jump in with my tips, designers Kristen TenDyke and Jen Lucas have both written excellent blog posts withRead more »

One of the hardest questions a designer has to answer for themselves is “do I want to take on any contract work or do I want to rely solely on self-publishing?” Let’s take a look at some pros and cons of each. Self-Publishing With the internet and especially with Ravelry, self-publishing is fast and easy. Virtually anyone withRead more »

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