This week on Tips 4 Designers I’m going to talk about advertising.

I’ve written about advertising before, almost exactly a year ago in fact; so I thought this would be a good time to revisit the topic and talk more about what works and what doesn’t.

For the last year I’ve taken some time to explore and experiment more with social media and digital advertising. Here are some tips for successful advertisements.

better photos

Beautiful pictures draw us in and make us stop scrolling. This is what makes customers say, “Ooh what’s that? I need that!” Now days you don’t even need a fancy camera to take stunning photos, your phone probably has a great camera!

Use your photo to tell a story. What kind of scenarios can you imagine your design in. Gone are the days of taking pictures of your latest design on the carpet. You can do better than that.

focus on the product

Too many times I’ve seen great photos that make the focus the model and not the product. If you were taking headshots for the model, that’s great, but if you were trying to sell a garment or a shawl, not so great. The focus should be on the fabric, not the model. With some photographers you’ll have to direct them. Tell them that you’re trying to sell the garment, and not to focus on the face.

Less words

It’s true what they say, a photo is worth a 1,000 words. If you cover the photo with words, it only detracts from what your product is saying.

That’s not to say you shouldn’t use any words. Sometimes a word or two is necessary, for example, the pattern name. But you don’t need an entire paragraph of romance text. Use good judgement.


Stitch Sprouts designer Jen Lucas has a great post this week about sponsored posts on social media. She talks about what works for her on Facebook and Ravelry.

Heather Zoppetti

Heather Zoppetti is a knitwear designer, instructor, author and owner of Stitch Sprouts. She spends her days filling orders, knitting, and rambling on this blog. She can also be found at Heather Zoppetti Designs.

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